HEINEKEN Malaysia’s Star Academy provides professional training solutions to business partners and frontline staff by equipping them with skills in the areas of product history and knowledge, technical know-how, as well as responsible serving and retailing.
Besides training, competitive selections are also held to identify the best bartenders in the country. From participating outlets nationwide, top performers will then be chosen for the national finals after rigorous theoretical and practical assessments.
Through Star Academy’s flagship programme – Heineken® Star Serve – frontline staff are trained to pour the perfect pint based on the five-step Heineken® Pouring Ritual. The best bartender will then be selected to represent Malaysia at the Heineken® Global Bartender Finals in Amsterdam, the Netherlands.
Malaysian finalists have made the country proud on various occasions – Eddy Jay Jaimin was crowned the champion in the 2016 Heineken® Global Bartender Finals, while Jimmy Goh Teong Hock was the runner-up in 2013.