Amsterdam, 22 April 2021 – HEINEKEN today announces its 2030 Brew a Better World programme, a new set of ambitious commitments aimed at driving a positive impact on the environment, social sustainability and the responsible consumption of alcohol.
As an important part of the company’s EverGreen balanced growth strategy, the 2030 ambitions build on progress made since the Brew a Better World programme was originally launched in 2009
“For over 150 years, we’ve been passionate about making a positive impact on the world around us. We know that we can only thrive if our people, the planet and the communities around us thrive,” said HEINEKEN’s CEO and Chairman of the Executive Board Dolf van den Brink. “We are moving into a decade with even more complex challenges. Our Brew a Better World vision for 2030 raises the bar and enables faster progress towards a net zero, fairer and healthier world. Our new commitments are woven into the fabric of our balanced growth strategy, EverGreen, putting sustainability and responsibility front and centre as we write our next chapter. I want to thank our enthusiastic and committed employees for their continued passion for this topic. Together, we will do our part to brew a better world.”